Who
You work with Simon.Not a junior team.
You hire Zebra North, you work with Simon — not a junior delivery bench, not a rotating account team.
Twenty years across strategy and execution for ambitious B2B and SaaS. Comfortable in the boardroom, inside HubSpot lifecycle design, inside ad accounts, and inside the forecast the board will actually use.
What it is
Revenue Architecture Partner.
Fractional CMO is the delivery model. Revenue Architecture is the territory.
Zebra North installs the commercial growth infrastructure: positioning, funnel architecture, lifecycle discipline, measurement, and forecast confidence — so marketing stops being reactive activity and becomes a system leadership can run.
Not a marketing agency
Not a performance consultancy
Not a growth hacker
Not a branding studio
Why Zebra North
Strategy, systems, and commercial modelling in one operator.
Agencies optimise channels. Many fractional CMOs advise. Few rebuild the architecture themselves — HubSpot lifecycles, tracking integrity, conversion models, and board-level forecasts — then stay accountable for the outcome.
Category, not channel
Revenue Architecture defines direction. Channels are sequenced after the structure can support them.
Operator, not theatre
The same person who frames the commercial argument installs the CRM, tracking, and reporting.
Forecast over vanity
Success is predictable pipeline and leadership confidence — not activity dashboards.
- 01CRMHubSpot lifecycle architecture
- 02TrackingGTM & GA4 tracking integrity
- 03PaidPaid acquisition restructuring
- 04FunnelFunnel conversion modelling
- 05ForecastForecast scenario planning
- 06BoardBoard-level revenue reporting
How we work
Embedded commercial leadership.
Zebra North integrates into leadership conversations. Not an external vendor relationship — operator-led execution inside the business.
| Phase | Focus | Outcome |
|---|---|---|
| 01 · Clarify | Positioning, funnel, lifecycle, reporting | The real constraint on predictable pipeline |
| 02 · Install | CRM integrity, sales alignment, budget sequence | Architecture the board can run |
| 03 · Compound | Conversion, CAC, forecast rhythm | Scale only when the system holds |
Operating habits
- Directly with founders and sales leadership
- Hands-on in CRM, tracking, and paid structures
- Challenge before spend — structure before scale
- Limited client load so the work stays senior
Who it's for
Best suited for structural clarity.
Best suited for
- £1m–£20m revenue B2B companies
- Founder-led organisations hitting structural ceilings
- Businesses with acquisition traction but inefficiency
- Teams with marketing resources but lacking senior direction
- Leadership teams seeking predictability, not experimentation
Not suited for
- Pre-revenue startups
- Tactical-only projects
- Short-term campaign bursts
- Businesses seeking fast spikes without structure
FAQ
Common questions.
Who actually does the work?
Simon. There is no junior delivery team behind the proposal. Specialist production — design, development, content — is brought in only when needed, managed directly, with full transparency.
How is this different from an agency?
Agencies optimise channels. Revenue Architecture defines direction. Zebra North installs senior commercial leadership inside the business: positioning, funnel architecture, measurement, and the systems that make growth predictable.
Why not hire full-time?
Full-time leadership makes sense once structure is clear. Zebra North installs the structure first — without the cost of a premature executive hire or lock-in before clarity exists.
Is this theoretical?
No. The work is installed inside your CRM, tracking, funnel, and reporting systems. Operator-led execution, not advisory theatre.
Who is this for — and who is it not for?
Best for £1m–£20m revenue B2B companies, founder-led organisations hitting structural ceilings, and teams with marketing resources but lacking senior direction. Not for pre-revenue startups, tactical-only projects, short-term campaign bursts, or businesses seeking fast spikes without structure.
Growth should feel controlled.
Limited number of companies at any one time. Long-term. Commercially structured. Deliberate.