Revenue Architecture Partner

Fractional CMO.

Ongoing embedded leadership for businesses ready to move from reactive marketing to structured, predictable revenue systems.

This is not advisory theatre. It is operator-led commercial leadership installed inside your business.

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Designed for

Founders and leadership teams who need structure, not more activity.

Have traction but lack predictability

Are scaling spend but not efficiency

Have internal marketing but no senior architecture

Want commercial clarity, not more activity

The transformation

From chaos to control.

Before

Busy marketing across multiple channels
Rising CAC
Sales questioning lead quality
Reporting focused on activity
Founder intuition driving major decisions

After

Defined ICP and positioning clarity
Structured funnel architecture
Lifecycle stages aligned to revenue
Improved conversion efficiency
Forecast discipline
Predictable pipeline
Confident commercial decision-making

Growth feels controlled. Not chaotic.

What this actually means

This is not advisory theatre.

Fractional CMO at Zebra North means embedded commercial leadership across strategy, systems, and revenue modelling.

Strategic Direction

ICP precision
Positioning refinement
Offer clarity
Go-to-market sequencing
Budget allocation logic

Revenue Architecture

Funnel redesign
Lifecycle stage mapping
Lead scoring discipline
Sales handoff alignment
Attribution integrity
Forecast modelling

Systems Installation

CRM architecture (HubSpot, lifecycle, reporting)
Paid acquisition restructuring
Conversion optimisation frameworks
Tracking and measurement rebuild
Commercial dashboard design

Leadership Alignment

Weekly commercial reviews
Sales and marketing alignment
Hiring recommendations
Performance structure
Board-level clarity

Comfortable in strategy.

Comfortable in systems.

Comfortable in revenue modelling.

Engagement structure

Premium growth requires sequencing.

Month 1

Diagnostic & Clarity

Positioning review
Funnel audit
Lifecycle assessment
CAC and conversion analysis
Attribution review
Commercial risk identification

Deliverable: Clear structural diagnosis and prioritised roadmap.

Months 2–3

Architecture & Alignment

Funnel redesign
Lifecycle stage installation
Sales alignment structure
Budget re-sequencing
Reporting rebuild
Forecast modelling

Deliverable: Installed revenue architecture foundations.

Month 4+

Optimisation & Compounding

Conversion improvement
CAC reduction
Channel scaling (when justified)
Forecast discipline
Structural defensibility

Deliverable: Predictable, compounding growth.

The difference

Not an agency. Not premature headcount.

Why not an agency?

Agencies optimise channels.

Zebra North defines architecture.

Agencies execute briefs.

Zebra North sets commercial direction.

Agencies measure activity.

Zebra North measures predictability.

Why not hire full-time?

Full-time CMOs make sense once structure is clear.

Many businesses hire too early. Or hire to fix chaos.

Zebra North installs clarity first.

Then scale makes sense.

Unique edge

This combination creates leverage.

Strategic positioning clarity

Deep technical systems fluency

Commercial modelling comfort

Multi-company operator perspective

Board-level reporting confidence

Many fractional CMOs are strategic. Few rebuild CRM architecture themselves. Few model payback periods. Few design attribution logic. Few sit comfortably in revenue forecasting discussions.

Guiding principle

Every engagement is built around one question:

What structurally changes in the business if this works?

Greater predictabilityImproved efficiencyReduced riskClearer commercial visibilityCompounding growth

If the answer does not include these, it does not belong.

Limited availability

Growth should feel controlled.

Zebra North works with a limited number of companies at any one time. Engagements are long-term, structured, and commercially accountable.

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