Structured Diagnostic
For companies not ready for ongoing engagement. A structured diagnostic of commercial growth architecture.
Clarity before commitment. Structure before scale.
The purpose
Before increasing spend, hiring, or launching new channels — the question should be: is the current architecture sound?
The Revenue Architecture Audit answers that question. It identifies where growth is leaking, where structure is missing, and where commercial risk is hiding.
Diagnosis before prescription. Always.
Scope
Each layer of your revenue architecture is reviewed for structural integrity, commercial alignment, and growth readiness.
Deliverables
A clear, concise overview of structural strengths and weaknesses across your revenue architecture.
Specific areas where growth is leaking, conversion is inefficient, or systems are misaligned.
Where the business is exposed — rising CAC, attribution blind spots, forecast fragility.
A prioritised plan of structural improvements sequenced by impact and feasibility.
Projected outcomes of recommended structural changes on pipeline, conversion, and efficiency.
What happens next
Use the roadmap and findings to guide your own team. The audit stands alone as a decision-making tool.
Move into a Growth Systems Implementation engagement where Zebra North rebuilds the architecture hands-on.
Progress to a Fractional CMO engagement for embedded revenue architecture leadership over time.
There is no obligation beyond the audit. The value is in the clarity itself.
Best suited for
Not designed for
This is a commercial growth architecture assessment, not a marketing channel audit.
Start with clarity
If you suspect the issue is structural rather than tactical, a Revenue Architecture Audit will confirm it — and show you exactly where to focus.