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Commercial Clarity

Strategic Advisory.

For founders and boards seeking structured commercial clarity without operational involvement.

Decision discipline. Revenue confidence. Reduced risk.

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When this fits

Not every engagement requires operational depth.

Some leadership teams have operational capability but lack senior commercial marketing perspective. They don't need someone inside the CRM. They need someone in the room when decisions are made.

Strategic Advisory provides that perspective — structured, commercially grounded, and anchored to revenue architecture principles.

Clarity without complexity. Guidance without dependency.

Delivered as

Four structured touchpoints.

Monthly Advisory Sessions

Structured working sessions focused on commercial priorities. Positioning, pipeline, conversion, and spend reviewed against revenue architecture principles. Not a check-in. A decision-making session.

Quarterly Growth Reviews

A deeper assessment of structural progress. What has improved, what has stalled, and where the next quarter should focus. Commercial performance against forecast. Course correction where needed.

Forecast Scenario Modelling

Revenue scenarios modelled against current structure. What happens if CAC rises. What changes if conversion improves. Budget allocation reviewed against projected outcomes. Confidence built on numbers.

Commercial Trade-Off Analysis

When leadership faces a choice — hire vs outsource, scale vs optimise, new channel vs existing — this provides the structured framework for the decision. Risk quantified. Options compared. Clarity delivered.

Used when leadership wants

Confidence in commercial decisions.

Risk Reduction

Structural review of commercial exposure. Where is the business vulnerable — rising CAC, attribution gaps, forecast fragility — and what to do about it.

Structural Clarity

A clear view of how revenue architecture is performing. What is working, what is not, and where effort should concentrate.

Decision Discipline

A framework for making commercial choices. Not instinct. Not urgency. Structured analysis that leadership can rely on.

Revenue Confidence

Forecasting that reflects reality. Pipeline health understood. Growth trajectory grounded in structural data, not optimism.

How this differs

Perspective without operational involvement.

Fractional CMO

Embedded inside the business. Operating across strategy, systems, and revenue modelling. Full commercial leadership.

For businesses needing depth

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Strategic Advisory

External perspective with structured cadence. Monthly sessions, quarterly reviews, scenario modelling. Leadership clarity without operational load.

For businesses needing perspective

Revenue Architecture Audit

A one-time diagnostic. Clear findings, prioritised roadmap, revenue impact modelling. No ongoing commitment.

For businesses needing diagnosis

Learn more

Best suited for

  • Founders making commercial decisions without senior marketing input
  • Boards seeking structured growth reporting
  • Leadership teams with internal execution capability but no strategic steer
  • Businesses between engagements wanting continued perspective
  • Companies preparing for investment or scale and needing forecast rigour

Not designed for

  • Businesses needing hands-on system implementation
  • Teams without anyone to execute on guidance
  • Tactical or channel-specific consulting
  • Organisations seeking a substitute for operational leadership

If operational depth is needed, consider a Fractional CMO engagement instead.

Structured clarity

Confident decisions require clear architecture.

If you have execution capability but need structured commercial perspective, Strategic Advisory provides the clarity without the operational overhead.