Free marketing tools
Plan budgets, stress-test return on spend, and translate revenue goals into funnel math—without handing over ad account access.
Each tool runs in the browser with clear assumptions. Use the results for internal planning and conversations, not as a substitute for finance or legal advice.
Budgets
Marketing Budget Planner
Allocate a total marketing budget across channels with adjustable goal weights and export-friendly summaries.
- Channel mix from goal weights
- Dollar and percent views
- Print-friendly summary
Return
Marketing ROI calculator
Estimate return on marketing spend using attributable revenue, gross margin, and simple payback—without connecting ad accounts.
- ROI and profit view
- ROAS-style revenue ratio
- Payback in months
Planning
Revenue goal planner
Translate a revenue target into implied leads, customers, and marketing spend using your own conversion economics.
- Lead and customer math
- CPL-based spend band
- Editable assumptions
SEO
Page speed and SEO checklist
Run a public PageSpeed-style performance snapshot when configured, plus a practical on-page SEO checklist you can use on any site.
- Core Web Vitals snapshot (optional)
- Technical and on-page checklist
- No ranking data required
Content
Content strategy sketchpad
Capture goals, audience, and content pillars in one place and export a short strategy outline—no performance predictions.
- Goals and audience fields
- Three pillar topics
- Copy-ready Markdown export
Attribution
UTM campaign link builder
Build tagged URLs for paid and owned campaigns so spend maps cleanly to analytics—no dashboards or logins.
- Standard UTM fields
- Full URL preview
- Copy to clipboard
Email
Email subject line generator
Generate subject line ideas from a topic and tone using AI when API access is available in your environment.
- Several options per run
- Short preview text ideas
- Tone control
Want help applying these models to your go-to-market plan?
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