B2B marketing resources
Free tools, guides, and references to help make revenue planning, attribution, and campaign decisions clearer.
Tools
Marketing Budget Planner
Allocate a total marketing budget across channels with adjustable goal weights and export-friendly summaries.
Marketing ROI calculator
Estimate return on marketing spend using attributable revenue, gross margin, and simple payback—without connecting ad accounts.
Revenue goal planner
Translate a revenue target into implied leads, customers, and marketing spend using your own conversion economics.
Page speed and SEO checklist
Run a public PageSpeed-style performance snapshot when configured, plus a practical on-page SEO checklist you can use on any site.
Content strategy sketchpad
Capture goals, audience, and content pillars in one place and export a short strategy outline—no performance predictions.
UTM campaign link builder
Build tagged URLs for paid and owned campaigns so spend maps cleanly to analytics—no dashboards or logins.
Email subject line generator
Generate subject line ideas from a topic and tone using AI when API access is available in your environment.
Guides
Revenue architecture glossary
Plain-English definitions for funnel, attribution, lifecycle, CAC, payback, and forecast terms.
B2B marketing guides
Practical guides on SEO, content, email, advertising, analytics, and revenue-led growth systems.
Want help applying this to your growth plan?
If the tools surface gaps in your funnel, reporting, or acquisition economics, use a diagnostic call to decide what should change first.
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