B2B SaaS Marketing Consultant

B2B SaaS marketing that generates pipeline, not just traffic.

Consulting for B2B SaaS companies whose marketing produces activity — traffic, content, MQLs — but not enough qualified pipeline. The work spans strategy and execution: what to do, and then actually doing it.

You do not have to decide whether you need a CMO, an agency, or a specialist. Start with the problem; the engagement shapes itself around it.

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This is for you if

SaaS teams whose marketing is busy but not compounding.

Traffic and content are growing; pipeline is not

You are spending on paid channels without knowing the true cost per opportunity

Marketing and sales disagree about lead quality

You have point solutions — an SEO freelancer, a paid agency — but nobody joining them up

Reporting shows channel metrics, not revenue contribution

You need senior marketing judgement without committing to a leadership hire yet

What I actually work on

The disciplines are capabilities. Pipeline is the product.

I work across the full B2B SaaS marketing stack. The difference from an agency: these are deployed against one commercial plan, not sold as separate retainers.

Demand generation

Programmes measured in qualified opportunities and pipeline value.

Google Ads & paid media

Campaign structure, conversion signals, and offers built for B2B sales cycles.

HubSpot & marketing automation

Lifecycle stages, scoring, nurturing, attribution, and revenue reporting.

SEO & content

Commercial-intent organic acquisition — pages that rank and convert, not volume blogging.

CRO & website

Landing pages, messaging, and funnel changes that lift conversion before you buy more traffic.

Analytics & attribution

Tracking that survives scrutiny, so budget decisions are based on evidence.

How it works

Start with the problem, not a service menu.

Diagnostic call

Thirty minutes on your funnel, your numbers, and what has been tried. If I am not the right fit, I will say so.

Scoped engagement

A defined project or ongoing programme with clear deliverables and success measures agreed up front — no open-ended retainers.

Execute and report

Hands-on delivery with commercial reporting: pipeline created, conversion improved, CAC direction — not activity summaries.

Where this often leads.

Many engagements start with one problem and grow into ongoing leadership once the foundations are fixed.

Fractional CMO for SaaS

When you need someone to own marketing, not just fix a part of it.

Demand generation consultant

If the specific gap is pipeline volume and quality.

Google Ads consultant

If paid search is the channel that needs fixing first.

HubSpot consultant

If the system underneath your marketing is the bottleneck.

FAQ

Common questions.

How is this different from hiring a SaaS marketing agency?

An agency sells channel execution — you still need someone to decide strategy, join the channels up, and hold the work to a revenue standard. This engagement is that person, with the added ability to execute directly in Ads, HubSpot, the website, and analytics. For most B2B SaaS companies under £10m ARR it replaces two or three vendor relationships.

Do you work with early-stage SaaS companies?

Yes, provided there is revenue and some evidence of product-market fit. Pre-revenue marketing is mostly positioning and founder-led sales; paying for marketing consulting at that stage is rarely the best use of capital, and I will say so on the call.

What does an engagement typically look like?

Either a scoped project — for example rebuilding paid acquisition, fixing attribution, or overhauling trial conversion — or an ongoing programme of a few days per month. Scope, deliverables, and success measures are agreed before any commitment.

Can you work alongside our existing team or agency?

Yes. A common setup is providing the strategy and commercial oversight while an internal marketer or existing agency continues execution. The engagement raises the standard of the work rather than duplicating it.

Tell me where the pipeline problem is.

A 30-minute call on your funnel and numbers. You will leave with a view on what I would fix first, whether or not we work together.

Book a diagnostic call