Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile) when you visit our website. They are widely used to make websites work more efficiently and provide useful information to website owners.

Other similar technologies, such as web beacons, pixel tags, and local storage, may also be used for similar purposes. In this policy, we refer to all of these technologies as "cookies."

2. Types of Cookies We Use

We use different types of cookies for various purposes. These include:

2.1 Essential Cookies

These cookies are necessary for the website to function properly. They enable basic functions like page navigation, secure areas access, and enable our services to work correctly. The website cannot function properly without these cookies.

Examples: Session cookies for authentication, security cookies, load balancing cookies.

2.2 Functional Cookies

These cookies enable us to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Examples: Language preference cookies, user interface customization cookies.

2.3 Performance and Analytics Cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.

Examples: Google Analytics, Mixpanel, Hotjar.

2.4 Marketing and Advertising Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

Examples: Google Ads, Facebook Pixel, LinkedIn Insight Tag.

2.5 Social Media Cookies

These cookies are set by social media services that we have added to the site to enable you to share our content with your friends and networks. They can track your browser across other sites and build a profile of your interests.

Examples: Facebook, Twitter, LinkedIn sharing functionality.

3. Third-Party Cookies

Some cookies are placed by third parties on our website. These third parties may include:

• Analytics providers (like Google Analytics) to help us understand how visitors use our site
• Advertising networks (like Google Ads, Facebook) to help us deliver targeted advertisements
• Social media platforms (like Facebook, Twitter, LinkedIn) when you use their sharing features on our site
• Customer service providers (like Intercom, Zendesk) to provide customer support

These third parties may use cookies, web beacons, and similar technologies to collect information about your use of our website and other websites. This information may be used by them to serve ads that they believe are most likely to be of interest to you based on content you have viewed.

We do not control these third parties or their use of cookies. Please refer to their privacy policies for more information about how they use cookies and how you can manage them.

4. Cookie Duration

Cookies on our website may be session cookies or persistent cookies:

• Session Cookies: These cookies are temporary and are deleted when you close your browser. They help us track your movements from page to page so you don't have to provide the same information repeatedly.
• Persistent Cookies: These cookies remain on your device after you close your browser (unless you delete them). They help us recognize you as a returning visitor and remember your preferences.

5. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences in the following ways:

5.1 Our Cookie Preference Center

When you first visit our website, you will be presented with a cookie banner that allows you to accept or decline different categories of cookies. You can change your preferences at any time by clicking the "Cookie Settings" link in the footer of our website.

5.2 Browser Settings

Most web browsers allow you to manage your cookie preferences through the browser settings. Here's how to do it in popular browsers:

• Chrome: Settings → Privacy and Security → Cookies and other site data
• Safari: Preferences → Privacy → Cookies and website data
• Firefox: Options → Privacy & Security → Cookies and Site Data
• Edge: Settings → Site permissions → Cookies and site data

Please note that restricting cookies may impact your experience on our website, as some features may not function properly.

5.3 Third-Party Opt-Out Tools

For third-party cookies related to advertising, you can opt out of interest-based advertising through the following services:

• European Interactive Digital Advertising Alliance (EDAA)
• Network Advertising Initiative (NAI)
• Digital Advertising Alliance (DAA)

6. Cookies We Use

Here's a list of the main cookies used on our website:

This list is not exhaustive and may be updated as we make changes to our website or as third-party services change their cookie usage.

7. Do Not Track Signals

Some browsers have a "Do Not Track" feature that lets you tell websites that you do not want to have your online activities tracked. Our website currently does not respond to "Do Not Track" signals.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, regulation, or our business practices. Any changes will be posted on this page with an updated revision date. If we make significant changes, we will provide a more prominent notice.

9. Contact Us

If you have any questions or requests related to this policy, please contact us here and select the appropriate request type. We will respond as required by applicable law.

Address: Zebra North Ltd., 123 Marketing Street, London, UK, W1A 1AA