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10 articles · Simon Sothcott
Browse the blogRecent writing
- 01
Strategy · 22 March 2025
B2B Marketing Trends That Change the Forecast
Which 2025–26 marketing shifts actually move pipeline, CAC, and measurement for B2B teams — and which are noise.
- 02
Systems · 20 March 2025
AI Marketing Tools for B2B Teams Who Still Own the Numbers
Where AI helps a B2B marketing system, and where it creates busywork that never shows up in the forecast.
- 03
Demand · 18 March 2025
Video for B2B: Proof, Product, and Pipeline
Video that supports sales conversations and demand generation — not vanity views on channels that never reach the buyer.
- 04
Lifecycle · 16 March 2025
B2B Email Automation That Nurtures Pipeline
Lifecycle emails tied to CRM stages and sales handoff — welcome, nurture, and recovery sequences that move opportunities.
- 05
SEO · 15 March 2025
B2B SEO That Creates Pipeline, Not Vanity Traffic
How B2B teams should treat SEO: commercial intent, measurement, and pages that feed pipeline rather than rankings for their own sake.
- 06
Demand · 10 March 2025
LinkedIn and Social for B2B Pipeline
A social strategy for B2B: LinkedIn, proof, and demand — not posting calendars that never touch revenue.