Newsletter
The month ahead.
One letter a month for founders who own the pipeline: what earned attention, what changed and what is coming.
What you'll find
- A short note from me
- The pages that earned attention
- Anything new on the site
- A field note on the market
- A few posts worth reading
- The dates in the month ahead
36 articles · Simon Sothcott
Browse the blogRecent writing
- 01
llms.txt, AI crawlers and structured data
What helps ChatGPT, Perplexity and Gemini read your site, what does not, and what Google says: no special AI files needed. Readiness is not visibility.
- 02
Does ChatGPT recommend your business?
How to check whether ChatGPT, Perplexity and Gemini recommend your business, and how to read the answers honestly: sampling, variance and ranges.
- 03
HubSpot vs Salesforce for B2B
When HubSpot beats Salesforce for B2B teams under £20m, when Salesforce wins, and the migration mistakes that waste a year.
- 04
PPC vs SEO for B2B
How to choose between PPC and SEO in B2B: speed, cost per opportunity, compounding, and the sequence that usually wastes less.
- 05
Google Ads vs LinkedIn Ads for B2B
Google Ads vs LinkedIn Ads for B2B: intent versus targeting, cost per opportunity, and when to run one channel before the other.
- 06
What does a Google Ads consultant do?
What a Google Ads consultant actually does in B2B: account structure, conversion tracking, landing pages, and pipeline reporting, not bid tweaks.