Is Google Ads or LinkedIn Ads better for B2B?

Google Ads wins when buyers are already searching for the problem or the category. LinkedIn Ads wins when you must reach a named job title who is not searching yet. Most B2B teams under £10m ARR should make Google Ads honest before buying LinkedIn reach.

Why is LinkedIn Ads so expensive for B2B?

You are paying for targeting, not intent. CPCs and CPMs are high because the inventory is professional feed ads, and the click is often curiosity rather than a buying motion. Measure cost per qualified opportunity, not CPC.

Can I run both Google Ads and LinkedIn Ads?

Yes, once one channel has a working conversion path. Running both before tracking and ICP are clear usually doubles the mess. Sequence: capture existing demand, then buy attention.

Should ABM run on LinkedIn?

LinkedIn is a fit for account lists and job-title reach. It still needs an offer and a CRM destination. ABM without a sales-accepted handoff is just expensive impressions. See our account-based marketing notes for the list work.

Google Ads vs LinkedIn Ads for B2B

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Google Ads vs LinkedIn Ads for B2B | Zebra North