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Google Ads Consultant · B2B & SaaS
Most B2B Google Ads accounts optimise towards the wrong outcome: form-fills and cheap clicks instead of qualified opportunities. The fix is rarely more budget — it is campaign structure, conversion signals, landing pages, and feeding lead quality data back into the auction.
I run Google Ads hands-on for B2B and SaaS companies, with the account wired to your CRM so the algorithm learns from revenue, not volume.
This is for you if
What I actually work on
Google Ads performance in B2B is decided as much outside the account as inside it — the offer, the landing page, the conversion signal, the CRM connection. I work across all of it.
Structure aligned to intent and deal value, so budget concentrates where opportunities come from.
Offline conversion tracking and value rules from your CRM, so the auction optimises to qualified pipeline.
Pages and offers matched to intent — the highest-leverage fix in most underperforming accounts.
The right role for each campaign type in a B2B funnel, and honest calls about what not to run.
Spend scaled against cost per opportunity and payback, with a clear stop-loss when economics break.
Pipeline and revenue by campaign in your CRM — numbers a founder or board can trust.
How it works
A structured audit of the account, tracking, landing pages, and CRM data: where money is being wasted, what quality signal exists, and the realistic upside.
Restructure campaigns, install proper conversion signals, fix the landing pages, and connect lead quality feedback from the CRM.
Hands-on optimisation against cost per opportunity, with monthly commercial reporting. Many clients extend this into wider demand generation or fractional CMO work.
Related
Paid search often surfaces deeper issues — qualification, lifecycle, measurement. These engagements pick up where the account ends.
When the whole traffic-to-pipeline system needs to work, not just one channel.
Read moreWire lead quality, attribution, and lifecycle into the system behind the ads.
Read moreSenior ownership of marketing, with paid search as one lever among several.
Read moreProject, Growth Partner, or Fractional CMO — pick the level of commitment.
Read moreFAQ
Usually, yes — and it is the most common problem I see. The account is optimising to form-fills because that is the only signal it has. The fix is feeding qualified-opportunity data back from your CRM as offline conversions, tightening the offer and landing page, and restructuring towards the intent that produces real deals. Quality is an input problem, not a bidding problem.
Typically £3k to £50k+ per month. Below that, the audit often concludes that budget is better spent on conversion or organic foundations first — and I will tell you that rather than take the engagement.
Two things. First, the work extends beyond the account into landing pages, offers, CRM signals, and attribution — where most of the performance actually lives. Second, accountability is commercial: cost per opportunity and pipeline, not click-through rates. You also deal with the person doing the work, not an account manager.
Yes. The account review works as a standalone project with a prioritised fix list you can implement internally or with your agency. Many clients then ask me to implement it, but there is no obligation.
Request an account review: a straight assessment of wasted spend, missing signals, and the realistic upside — with numbers, not opinions.
Request an account review