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Revenue Architecture Partner

From reactive marketingto structured growth.

Zebra North is a fractional CMO consultancy that installs revenue architecture for ambitious B2B businesses.

Not outsourced marketing. Not campaign management.
Deliberate growth design.

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Why leadership teams choose Zebra North

Structured growth with commercial accountability.

Forecast discipline

Decisions tied to scenario modelling, not channel noise.

Leadership alignment

Sales and marketing operate around shared commercial metrics.

Commercial risk reduction

Architecture-first sequencing before scale and spend expansion.

The problem

Most companies scale activity before they scale structure.

Ad spend increases before conversion is understood. Marketers are hired before positioning is defined. Channels are optimised without lifecycle alignment.

The result:

  • Rising acquisition costs
  • Inconsistent pipeline
  • Sales and marketing misalignment
  • Reporting that lacks commercial clarity
  • Founder intuition replacing forecast discipline

The issue is rarely effort. It is architecture.

The transformation

From chaos to control.

Before

  • Busy marketing across multiple channels
  • Rising CAC with declining efficiency
  • Sales questioning lead quality
  • Reporting focused on activity, not revenue
  • Founder intuition driving major decisions

After

  • Clear positioning and ICP definition
  • Structured funnel architecture
  • Conversion efficiency improved before scaling
  • Predictable pipeline and forecast discipline
  • Confident commercial decision-making

Growth feels controlled. Not chaotic.

The approach

Revenue Architecture.

Growth is a system. Each layer must be structurally sound before scale.

Positioning→Acquisition→Conversion→Retention→Expansion

ICP Precision

Ideal customer definition and messaging clarity.

Funnel Architecture

Stage logic, conversion design, and lifecycle mapping.

Sales Alignment

Lead scoring, handoff structure, and shared metrics.

Attribution Integrity

Tracking structure and conversion signal quality.

Forecast Modelling

Revenue prediction, scenario planning, and budget sequencing.

Structural Defensibility

Compounding systems that reduce risk over time.

How it works

Embedded leadership, not outsourced execution.

Zebra North operates inside the business. Working directly with founders, sitting in commercial conversations, and installing systems hands-on.

Revenue Architecture Partner

Fractional CMO

Ongoing embedded leadership across strategic direction, funnel redesign, lifecycle installation, CRM architecture, and commercial reporting.

Full details

Structured Diagnostic

Revenue Architecture Audit

Focused assessment of positioning, funnel structure, acquisition efficiency, CRM integrity, and measurement gaps with a prioritised roadmap.

Full details

Hands-On Rebuild

Growth Systems Implementation

Paid acquisition restructuring, CRM lifecycle installation, lead scoring, attribution correction, forecast modelling, and commercial dashboards.

Full details

Commercial Clarity

Strategic Advisory

Monthly advisory sessions, quarterly growth reviews, scenario modelling, and commercial trade-off analysis for founders and boards.

Full details

Typical engagement

Premium growth requires sequencing.

Month 1

Diagnostic & Clarity

  • Positioning review
  • Funnel audit
  • Lifecycle assessment
  • CAC and conversion analysis
  • Commercial risk identification

Deliverable: Clear structural diagnosis and prioritised roadmap.

Months 2–3

Architecture & Alignment

  • Funnel redesign
  • Lifecycle stage installation
  • Sales alignment structure
  • Reporting rebuild
  • Forecast modelling

Deliverable: Installed revenue architecture foundations.

Month 4+

Optimisation & Compounding

  • Conversion improvement
  • CAC reduction
  • Channel scaling (when justified)
  • Forecast discipline
  • Structural defensibility

Deliverable: Predictable, compounding growth.

The difference

Agencies optimise channels.
Zebra North defines architecture.

Strategic positioning clarity
Deep technical systems fluency
Commercial modelling comfort
Multi-company operator perspective
Board-level reporting confidence
Hands-on CRM architecture

Many fractional CMOs are strategic. Few rebuild CRM architecture themselves. Few model payback periods. Few design attribution logic. Few sit comfortably in revenue forecasting discussions.

Best suited for

Ambitious B2B businesses ready for structural clarity.

£1m–£20m revenue B2B companies
Founder-led organisations hitting structural ceilings
Businesses with traction but rising acquisition costs
Teams with marketing resources but lacking senior direction
Leadership teams seeking predictability, not experimentation
Companies generating revenue but lacking pipeline consistency

Evaluation step

Need clarity before committing?

Start with a Revenue Architecture Audit to identify risks, bottlenecks, and the highest-leverage next 90 days.

Request a diagnostic

Commitment step

Discuss your growth architecture.

If you are ready to move from reactive marketing to a predictable revenue system, start the conversation.