Is PPC or SEO better for B2B?

PPC buys existing demand this quarter. SEO compounds the same queries over years. Most B2B teams under £10m ARR should make paid search honest first, then put a fraction of budget into pages that can rank — not the other way around.

Can I do SEO instead of PPC to save money?

Only if the category already ranks for you, or you can wait 6–12 months for pipeline. Switching off paid search because organic “should” work is how founders sit on empty calendars while competitors buy the terms.

Should PPC and SEO share keywords?

Yes. The same commercial queries belong in both. PPC proves which phrases create opportunities; SEO should target those, not a separate content wishlist. Do not pause ads the day a page hits page one unless the organic conversion path is as tight as the paid one.

How do I compare PPC and SEO fairly?

Cost per qualified opportunity in the CRM, over a horizon that matches the channel. Thirty days for paid search. Six to twelve months for SEO. Platform ROAS and keyword-tool traffic estimates are not a comparison.

PPC vs SEO for B2B | Zebra North

Zebra North

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